Day 4 PFDC L’Oréal Paris Bridal Week

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Hi My Dear Makeupoholics ,

As promised , here i am with the Final Day 4 pics and updates of PFDC L’Oréal Paris Bridal Week . As many of you already know that i was invited as a media representative for the coverage of  all four days of PFDC L’Oréal Paris Bridal Week . I am really thankful to L’Oréal Paris and Lotus Client Management & Public Relations for giving me this great honor. I am so grateful to them for their kind hospitality.

So beauties here i am with the inside news and updates of the event. By the end of the four days , i will have a special post as some " Gossips all around " the one you all were asking for ;)


Day  4 PFDC L’Oréal Paris Bridal Week



So , are you Still wondering what has the PFDC L'Oreal Paris Bridal Week got for you?

Through this Bridal Week PFDC & L’Oréal Paris endeavour to define and present contemporary and traditional Pakistani Bridal fashion, jewellery and make-up trends with bridal week, fusing to create the ‘look’ for the bridal season - Because you're worth it!

L’Oréal Paris, the world’s leading beauty brand, and the pioneering Pakistan Fashion Design Council [PFDC] presented the fourth and final day of the PFDC L’Oréal Paris Bridal Week - a platform that endeavoured to define and present contemporary and traditional Pakistani Bridal fashion, jewellery and make-up trends, which together created the ‘look’ for the Bridal Season 2012.

The fourth day of the PFDC L’Oréal Paris Bridal Week included three fashion shows and one solo jewellery show. Bridal fashion showcases were by Karma, Nida Azwer and Umar Sayeed and the jewellery show was by Damas. The day was attended by celebrities, media, the fashion fraternity and buyers/stockists such as the Manchester based Imani Studio and the Pakistani based Ensemble.

Each day of PFDC L’Oréal Paris Bridal Week was styled by a different creative team and to this end models on Day 4 were styled by Ather Shahzad with men’s styling by Khawar Riaz for all shows except for Umar Sayeed's which was styled entirely by Ather Shahzad.

The PFDC L’Oréal Paris Bridal Week has been produced by Catwalk Productions, with event coordination by R-Team, set design by Hamza Tarar, official photography by DragonFly and public relations by Lotus. The Black Carpet for PFDC L’Oréal Paris Bridal Week was sponsored by Damas.



Fashion Show: Karma



Entitled ‘Enchanted’, Karma presented a collection which derived its inspiration from dark fairy tales, their feared villainesses and beloved heroines. The mood was dark and the colour palette was an exploration of velvet noir, evil jewels to candy wrapper pops and an amalgamation of both. The collection featured trousseau to bridal wardrobe and mixed up the silhouettes to make the age-old contemporary, adventurous and strong. Karma remains for the strong fearless woman who is always the adored star of the show but wears her dark twisted side with pride. It was an ode to the darkly beautiful and the layered luxurious.

Karma’s bridal showcase at PFDC L’Oréal Paris Bridal Week Day 4, all Menswear seen on the ramp was designed by Ammar Belal, showcasing a capsule Menswear’ bridal collection.











 My thoughts :)

I must say it was a nice collection . But Karma was the only one who showcased designs with some short shirts . Whereas, other designers was not at all close to any short shirt designs . Karma left the crowd dazzled!




Fashion Show: Nida Azwer



The second solo fashion show of the evening was by Nida Azwer with her bridal collection, entitled the ‘Awadh Court Collection’. The collection spelt tradition, culture and heritage, in harmony with the designers’ signature style of merging vintage craftsmanship with modern sensibilities. Nida’s collection drew inspiration from the Awadh Dynasty's rich and royal cultural heritage which was known for its grandiose traditions and opulence, in the early 18th century in the Sub Continent. With attention to be found in the intricate detailing, classic cuts and embellishments in Zardozi and Ari with Swarovski crystals, Nida’s collection was based in hues of red and pink, ivory and antique gold. The design house used pure hand woven silk, lamé and pure French lace for this collection. While the Awadh Court Collection was predominantly a womenswear collection, this was the first time the designer introduced pieces of menswear couture alongside her bridal wear for women. The label also showcased its exclusive line for children which was introduced earlier this year and is retailed by the name Nida Azwer Kids. Sufi musician Sanam Marvi sang live for Nida Azwer.

Talking about the event, Nida said, “PFDC L’Oréal Paris Bridal Week brought us all an opportunity to be a part in interpreting bridal trends in fashion and beauty and everything within”

















 My thoughts :)

Wowww such a cute show it was. The ramp was glowing with cute little models . Such adorable kids wearing such pretty dresses . The designs were awesome. 




Jewellery Show: Damas



The showcase by Damas was the third and last solo jewellery show at PFDC L’Oréal Paris Bridal Week. The multinational jewellery brand presented a wide array of its brands including: Marco Bicego, everyday luxury jewellery reflecting Italian craftsmanship; Mikimoto, originator of cultured pearls which reflected the mystery of creation, combining the best of both worlds – traditional elegance with sophisticated modern design; Boudoor, the popular trilogy collection inspired by the different phases of the moon; Nakshatra’s diamond jewellery which reflected a slice of the night sky and the luminosity of countless stars and romance, a tribute to the beauty of the Marquise diamond. In addition to the above, Luca Carati, Fope Pasquale Bruni, Roberto Coin Jawaher, Kiku, Legacy and Manthourah were also a part of this showcase. L’Oréal Pakistan spokesperson Meesha Shafi opened the Damas showcase singing 'Diamonds are a girl's best friend' live on stage.










  My thoughts :)

Oh my my . My mouth was literally watering after seeing such ravishing jewelry . Love the show and Meesha's performance really compliments the show by singing 'Diamonds are a girl's best friend' live on stage. 




Fashion Show: Umer Sayeed



The final show of the last day was by Umer Sayeed, who is often credited as amongst fashion’s design masters in Pakistan. Umar Sayeed has been on the national fashion radar for the last two decades, renowned for his ultra-chic and understated glamour as manifest across his lines which include Bridals, Couture, Formal wear, Prêt-à-porter and Menswear. His bridal showcase was opened and closed by actor, musician and model Fawad Khan and actress Mahira Khan Askari, also lead actors of much acclaimed drama serial “Humsafar”. 












  My thoughts :)

The special decoration on the stage for just this show was super awesome but i must say that they didn't use the stage very well. No doubt the clothes were so elegant and beautiful but the background music wasn't complimenting the show very well. This show really deserves some better choreography. But I love the surprise appearance of Fawad Khan and actress Mahira Khan Askari,  lead actors of  drama serial “Humsafar”. 




Having the opportunity of attending the PFDC L’Oréal Paris Bridal Week was an opportunity of a life time . Big round of applause for PFDC and L'Oreal Paris for arranging such an organized and mesmerizing event.


Hope you like my post beauties. Stay tuned for  my special post as some " Gossips all around " the one you all were asking for ;)  . For more pics and updates check and Like my Facebook Page or L'OrealParis Pakistan Fan Page .

Meanwhile stay healthy and happy .

Love you all
xoxo
Sana@makeupoholics



 Photography credits  : Faisal Farooqui @ Dragonfly

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